However, I feel too much critical thought must not be given to it because the reaction we might get from customers may be in contrast to our expectations because what colors mean are personal and subjective to people. Thus brands must first understand their product and choose a color that best fits the image of it. The importance of colors in branding cannot be overlooked as it plays a huge role in consumer behavior and preferences. Although different colors can be perceived in different ways, the descriptive names of those colors aid in creating a particular impression on the minds of the customers.Why we prefer “sky blue” over “light blue” On the other hand, they also fancy palettes with a highly contrasting accent color Two studies were conducted on color combinations, one measured the aesthetic response and the other looking at consumer preferences, found that a large majority of consumers prefer color patterns with similar color hues.It’s important to note that one’s environment portrays a strong role in dictating color appropriateness for gender, which in turn can influence individual color choices.Victoria’s secret, Barbie and Mary-Kay, who are mainly bent towards the feminine target audience are big followers of pink branding as the color largely appeals to women.It is known to be a romantic, fun and a sentimental color. Pink is one color that has been stereo-typically associated with females. Premium financial firms and lifestyle brands such as H&R Block, Land Rover, and Lacoste use Green in their branding.While lighter and brighter shades indicate growth and vitality, the richer and darker shades signify wealth. Green can be associated either with nature and prosperity. Brands such as Sprint, McDonald’s & Ferrari that represent the speed and movement are well known for their yellow branding.It is related to cheerfulness, optimism, playfulness, joy, energy, and friendliness. Yellow, the color of sunshine is something that puts a smile on your face. Amazon, Home Depot, and Hooters use orange in their branding to highlight affordability and quality service.Orange is an all creative, adventurous, youthful, and a fresh representation of mood. However, if other brands in your market segment are trying to avoid red, it would be a great way for you to gain some recognition in the marketĮg: Oracle, YouTube, Puma, Canon, and many of the big brands prefer red in their logos Red is one color that needs to be used with discretion.It evokes feelings of heat, warmth, excitement, love, passion, and sexuality. Red is a color that denotes fire, danger, and blood. 33% of brands use blue as the color in their brand logos.80% of consumers think that brand recognition can be improved by choosing the right colorsīlue is considered as one of the coolest colors as it denotes trust, commitment, dependency and inspiration.85% of consumers name color as the primary reason behind their purchases of a particular product.90% of the snap judgement about purchases are made, based on the color of the products.Color can change the way consumers look at a brand. The first thing that clients remember about a brand is its color. A lot of segmentation factors like age, gender, cultural context, personal experiences influence the way people perceive emotions. The psychology of color has been intensively researched by several academia, business personnel etc. Have you ever wondered why certain colors define some product? The colors can evoke a wide range of emotions, with studies consistently showing a link between certain colors and emotions.
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